Posted inBook Summary

How to Make Money in Stocks by William J. O’Neil

The book summary of “How to Make Money in Stocks” by William J. O’Neil:


“How to Make Money in Stocks” by William J. O’Neil is a classic guide to investing in the stock market. O’Neil, the founder of Investor’s Business Daily (IBD), introduces readers to his CAN SLIM strategy, a systematic approach to identifying and investing in winning stocks. The book emphasizes the importance of technical analysis, fundamental analysis, and discipline in achieving success in the stock market.

Chapter 1: The Three Most Common Chart Patterns

O’Neil starts by introducing three fundamental chart patterns used in technical analysis: the cup with handle, the double bottom, and the flat base. He explains how these patterns can signal potential buying opportunities when they appear in stock charts.

Chapter 2: Seven Years of Bear Markets and Their Characteristics

O’Neil discusses the characteristics of bear markets, drawing from historical examples such as the Great Depression and the 1970s bear market. He emphasizes the need to recognize early signs of a bear market and adjust one’s investment approach accordingly.

Chapter 3: The Four Most Common Bear Market Bottoms

In this chapter, O’Neil explores four common bottom patterns that indicate the end of a bear market: the V-bottom, the U-bottom, the W-bottom, and the L-bottom. He explains how identifying these patterns can help investors navigate bear markets effectively.

Chapter 4: How to Recognize a Bull Market

O’Neil outlines the key characteristics of bull markets, including strong upward price trends, increased trading volume, and improved market breadth. He advises investors to stay vigilant for signs of a new bull market, which can present significant opportunities.

Chapter 5: Selling Short

O’Neil introduces the concept of short selling as a way to profit from declining stock prices. He discusses the criteria for identifying suitable short candidates and the importance of using stop-loss orders to manage risk.

Chapter 6: Selling Short Case Histories

O’Neil provides real-world examples of successful short selling strategies, illustrating how traders can profit from downtrends in stocks. He emphasizes the importance of technical analysis and proper timing when short selling.

Chapter 7: Charting and Chart Patterns

This chapter delves deeper into technical analysis and chart patterns. O’Neil explains how to read stock charts, identify support and resistance levels, and recognize patterns such as head and shoulders, flags, and triangles.

Chapter 8: Moving Averages and Volume

O’Neil discusses the significance of moving averages in technical analysis and their role in identifying trends. He also emphasizes the importance of trading volume and its relationship to price movements.

Chapter 9: Technical Factors and Chart Patterns That Influence Price Movements

O’Neil provides insights into technical factors that influence stock prices, including gaps, breakouts, and relative strength. He explains how to interpret these factors to make informed trading decisions.

Chapter 10: Fundamental Factors in Common Stock Investing

O’Neil introduces fundamental analysis and the key financial metrics investors should consider when evaluating stocks. He emphasizes the importance of earnings, sales, and profit margins in assessing a company’s health.

Chapter 11: Fundamental Guidelines for the Individual Investor

This chapter provides fundamental guidelines for investors, including the importance of earnings growth, sales growth, and return on equity. O’Neil also discusses the significance of analyzing a company’s industry and sector.

Chapter 12: New American Airlines Case History

O’Neil presents a case study of American Airlines, highlighting the stock’s impressive price and earnings growth. He demonstrates how investors can use both technical and fundamental analysis to identify promising investment opportunities.

Chapter 13: Mutual Funds

O’Neil discusses the pros and cons of investing in mutual funds and explains how to evaluate fund performance. He emphasizes the need to choose funds with strong track records and low fees.

Chapter 14: Guidelines from the Securities Analysts

O’Neil shares insights from leading securities analysts and their criteria for selecting winning stocks. He discusses their perspectives on earnings, sales, and industry leadership as key factors in stock selection.

Chapter 15: New Computerized Purchase and Sale Rules

O’Neil introduces a computerized approach to buying and selling stocks based on technical and fundamental criteria. He explains the importance of using stop-loss orders and maintaining a diversified portfolio.

Chapter 16: Interviews with Great Stock Market Winners

In this chapter, O’Neil conducts interviews with successful investors such as Gerald Loeb, Jesse Livermore, and Bernard Baruch. He extracts valuable lessons and principles that contributed to their success.

Chapter 17: Buying the Right Stocks the First Time

O’Neil offers guidance on selecting the best stocks for initial investment. He emphasizes the importance of researching and identifying fundamentally strong companies with positive technical indicators.

Chapter 18: The Winning System in Action

O’Neil provides real-world examples of stocks that meet the criteria of his CAN SLIM system. He demonstrates how this systematic approach can be applied to identify winning stocks.

Chapter 19: Mutual Funds and Portfolio Management

O’Neil discusses portfolio management strategies, including the importance of diversification and the role of mutual funds. He provides insights into building and maintaining a well-balanced portfolio.

Chapter 20: “You Can Do It, Too”

In the final chapter, O’Neil encourages readers to apply the principles and strategies discussed in the book. He emphasizes that anyone can achieve success in the stock market by following a disciplined approach and continuously learning from experience.


“How to Make Money in Stocks” by William J. O’Neil is a comprehensive guide to stock market investing. O’Neil’s CAN SLIM strategy combines technical and fundamental analysis to help investors identify winning stocks and manage risk effectively. The book provides practical insights, case studies, and guidelines to empower individual investors to make informed decisions and achieve success in the stock market.

The best quotes from “How to Make Money in Stocks” by William J. O’Neil:

1. “The stock market is filled with individuals who know the price of everything, but the value of nothing.”

2. “The best way to make money is to buy when you have maximum pessimism. The same goes for selling in periods of extreme optimism.”

3. “The more I work at it, the luckier I get.”

4. “Being an optimist or a pessimist when the market is trending up or down is not the key to success. The key is to be a realist and focus on what is happening.”

5. “To make money in stocks, you must have the vision to see them, the courage to buy them, and the patience to hold them.”

6. “When you have made a decision to buy a stock, put your order in immediately, even if it’s for Monday morning. Don’t wait for Monday morning to make up your mind.”

7. “In the stock market, there are no points for difficulty. A stock that goes from 10 to 30 gets the same number of points as a stock that goes from 30 to 50.”

8. “Your career success will be determined by the quality and quantity of your decisions.”

9. “You make the most money in individual stocks when they first make new price highs.”

10. “Don’t take action on any stock or market until that stock or market confirms your opinion.”

11. “The stock market is never obvious. It is designed to fool most of the people, most of the time.”

12. “Risk control is the most important thing in trading. If you don’t control your risk, you can’t control your profit.”

These quotes reflect William J. O’Neil’s emphasis on discipline, timing, and a realist’s approach to stock market investing. They provide valuable insights into his CAN SLIM strategy and the principles behind successful investing.


Leave a Reply

Your email address will not be published. Required fields are marked *