Summary of “Hooked: How to Build Habit-Forming Products” by Nir Eyal
Summary of “Hooked: How to Build Habit-Forming Products” by Nir Eyal Understanding Habit Formation: The Hook Model Nir Eyal’s “Hooked” presents a compelling framework called the Hook Model, which elucidates the process of building habit-forming products. At its core are four key elements: Trigger, Action, Variable Reward, and Investment. These elements work in tandem to […]
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